Revenue Management Software for Media Sellers

Are you a sales house with unsold assets?

Been selling attractive assets at an unnecessary bargain?

With Telmar’s Revenue Management Solutions, you can increase sales, utilize capacity management tools, and set prices based on a true understanding of your value to clients.

Press, Radio, TV, Internet, and Outdoor operators can all benefit from these customized revenue management solutions.

Clients have saved up to 50% of employee time, increased their revenue by 5 % or more and saved up to 25% of airtime through more efficient spot placement. Now, that’s capacity management!

The concept of Revenue Management originates in the travel industry. Plane seats are bought up as consumers make their reservations; airtime is similarly bought up as agencies make their purchases.

Airlines have long sold at a premium desirable seats to desirable locations close to departure are sold at a premium.

Media owners can apply these concepts to their own assets.

  • Meet client demands
  • Save time

  • Reduce costs

  • Maximize revenue
  • Optimize space

  • Free overall advertising capacity
  • Reduce operational costs

 
 
 

Survey Data Analysis

  • ReSearch Guru
    Extract valuable survey data using a simple keyword interface

 

Crosstabbing

  • SurveyTime
    A web-based trending tool with drag & drop coding, instant graphics and exporting
  • TNT+ Crosstab
    Crosstabulation analysis tool

 

Segmentation Analysis

 

Multimedia Advertising Software

 

ROI

TV Advertising Software

 

Radio Advertising Software

  • RadioMax
    Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems
  • RadioPlanner
    Radio rank & optimization
  • RadioTab
    Radio crosstab & rank
  • RBP2000
    Radio planning and optimization
  • Tracker
    A post evaluation tool for radio advertising

 

Outdoor Advertising Software

  • Outdoor Synergy
    Multi-market out-of-home media
  • Quantum
    An Out-of-Home Media Research Currency System
  • TOPS
    Out-of-Home planning for traditional and non-traditional media

 

Print Media Advertising Software

 

On-line Advertising

 

Consulting Services

  • Advanced Consulting
    Telmar’s international recognized research team continually provides solutions to media challenges in all sectors, all markets, and for all media
  • Telmar Processing Service (TPS)
    Telmar Media Experts answer your questions and provide you reports in just hours

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