Survey Data Analysis & Crosstabbing

Analyze any respondent-level study to gather meaningful insights about consumers, brand categories, or competitive media.

Segmentation Analysis

Understand and find the deeper patterns within your data with Telmar's segmentation tools. Find the groups within your target and how they think and behave differently.

Multimedia Advertising Software

Create the optimal multi-media sales plan by having Telmar integrate your media data. Plan for any target against all media simultaneously. Run optimizers, set constraints, and/or allocate by media.

On-line Advertising

Sell effectively relative to other sites or media, using reach, frequency, impressions, CPP, page views, run rate, click-throughs and other metrics. Set frequency caps and other constraints. Also create competitive selling packages that combine sites with other media (i.e. magazines, newspapers, TV stations, etc)

Radio Advertising Software

Sell effectively relative to other stations or other media using Reach, Frequency, CPM and other metrics.

TV Advertising Software

Sell effectively relative to other stations or other media using Reach, Frequency, CPP, and other metrics. Ebb & Flow and post-campaign analysis also available.

Outdoor Advertising Software

Create the optimal outdoor selling strategy using Reach, Frequency, OTS, Eyes-on and other metrics. Digital maps assist in planning.

Print Media Advertising Software

Sell effectively against other print media or any other media using reach, frequency, cumulative coverage, rankers, duplication and other metrics. Time planning module demonstrates reach build throughout a campaign.

Revenue Management

Yield Management Solutions for any media in any country. Calculate the most profitable rates and meet client demand.

ROI

Custom analytic tools for dynamic marketing and media mix modeling. Available to clients with and without econometric models.

Consulting Services