Internet Advertising
- How does one best navigate the online media planning world?
- What makes one digital media planning site better than any other?
- How do you know if you’re really reaching your target?
Telmar works with clients to help answer these questions.
With Telmar’s online advertising software, advertisers can better navigate the ever-growing internet marketing options.
They now better understand each site’s individual and overall contribution to the media mix.
On-Line Advertising Metrics:
Agency clients create plans based on solid media fundamentals (reach and frequency, capping, multimedia optimization, impressions, and more.)
We also encourage clients to consider Internet advertising metrics from Telmar’s “Persona Planning” approach, including Daily Reach, Daily Frequency, Sociability, Reach Velocity, and Receptiveness.
On-line Advertising Data
Most agencies now have more online advertising data than they can meaningfully process. What about marketers? Some do and some do not have data.
Those that have paid subscriptions can access their data through Telmar as can those who use Quantcast or other free internet data sources.