TV Advertising Software
For any major brand, Television advertising remains a powerful means of communication.
Fragmentation has not scared away viewers or advertisers.
But advertisers must continue to learn how to better manage standard television planning, increasing fragmentation, webTV, and use of playback devices such as PVRs.
Telmar helps marketers who either want to better understand their agency’s TV ad plans or want to start planning in-house.
TV Software Capabilities
• Strategic Planning (local or national)- Reach & Frequency
• Buying targets available through data integration
• Allocation within and across stations
• Ebb and flow
• Local delivery of national plans
• Optimization on reach and/or budget
• Integration with other market studies for more robust targeting
Contact your local office to find out what products most suit your needs and market.