Survey Data Analysis

Telmar provides an easy way to sort, analyze, and graphically display your consumer insight, custom studies or media data.  Media sellers often invest thousands of dollars in research to demonstrate why their mediums are a good choice for advertisers and marketers.

Often times, however, sales houses need support in pulling meaningful insights from the data.

Telmar software and outstanding customer support ensures you make the most of your media investment and enjoy the process of gathering insights.

We Organize All Your Data:

Telmar loads thousands of syndicated studies around the world and in multiple languages. We also easily upload custom studies conducted in-house or through a data provider.

Our expert data department manages your data and can advise on how to better construct future studies to allow for data integration and trending.

What is data integration?

Telmar can load and integrate proprietary studies with the major market study or other studies, allowing you even greater flexibility.

An example:

Say you did a 100 question proprietary study on how people feel about your TV station. Now you need to show specific advertisers why your channel is perfect for their brand. Because you cannot ask questions about every brand in every category in your own study, Telmar helps you leverage the content of major consumer surveys.

We integrate your study right back into the major consumer studies in your market (MRI, TGI, PMB, etc.) for your exclusive use.

Then you can easily pull meaningful results for your clients, showing the strength of your media for their product or category.

The Software:

Benefits:

• search all data simultaneously,
• trend studies over time,
• instant graphics,
• accessible via internet, smart phone, tablet,
• load studies in any language,
• view proprietary data, and
• very little training required!