Segmentation Analysis

Some media sellers invest heavily in custom segmentation studies hoping to learn more about consumers respond to their media properties.

Why not extract more from these custom studies as well as subscription data?

Using Telmar’s market segmentation analysis software, advertisers can discover new attributes of their clients and better understand the media they consume.

Segmentation software includes; Cluster
, CHAID
, and Correspondence
analysis offer visual and statistical reports. All reports help users see deeper connections between behavior and product usage.

Survey Data Analysis

ReSearch Guru
Extract valuable survey data using a simple keyword interface

Crosstabbing

SurveyTime
A web-based trending tool with drag & drop coding, instant graphics and exporting
TNT+ Crosstab
Crosstabulation analysis tool

Segmentation Analysis

Chaid Analysis
Recognize relationships between users and demographics
Cluster Analysis
Group people into similar attitudinal or behavioral types
Correspondence
Graphical correspondence mapping
P-Maps
Graphic display of crosstabs

Multimedia Advertising Software

ADPlus
Multi-media planning
All MediaPlanner
Respondent based media planning
FlowMaster
A media flowchart program
Intermix
Multimedia analysis and optimization
MediaMix
Combines different media for a reach & frequency
Multibasing
Data integration technique

ROI

MediaPlanner ROI
Custom analytic tools for dynamic marketing and media mix modeling
Telmar's Matterhorn ROI
Evaluate the value of specific media placements beyond just Reach & Price

TV Advertising Software

BreakTime for TV
The Media Planning Suite for TV
Check-up
Manage and Report General Sales Conditions
Promotion Management Suite (PROMO)
Improve the promotion of internal programs within a TV schedule
Spot TV Optimizer
Local market television planning and optimization
Transmit
Television planning and analysis system for People Meter Data including Post Campaign, R & F, and Ebb & Flow
TV NetSpot
Network television local market delivery
TV Plan
Television with product rating

Radio Advertising Software

RadioMax
Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems
RadioPlanner
Radio rank & optimization
RadioTab
Radio crosstab & rank
RBP2000
Radio planning and optimization
Tracker
A post evaluation tool for radio advertising

Outdoor Advertising Software

Outdoor Synergy
Multi-market out-of-home media
Quantum
An Out-of-Home Media Research Currency System
TOPS
Out-of-Home planning for traditional and non-traditional media

Print Media Advertising Software

MediaPlanner
Media planning for respondent data
Timeplan
Weekly audience accumulation system

On-line Advertising

WebPlanner +
Online advertising campaign analysis tool

Consulting Services

Advanced Consulting
Telmar’s international recognized research team continually provides solutions to media challenges in all sectors, all markets, and for all media
Telmar Processing Service (TPS)
Telmar Media Experts answer your questions and provide you reports in just hours