Cross Tabulation Analysis

Survey Data Analysis

• ReSearch Guru
  Extract valuable survey data using a simple keyword interface

Crosstabbing

• SurveyTime
  A web-based trending tool with drag & drop coding, instant graphics and exporting
• TNT+ Crosstab
  Crosstabulation analysis tool

Segmentation Analysis

• Chaid Analysis
  Recognize relationships between users and demographics
• Cluster Analysis
  Group people into similar attitudinal or behavioral types
• Correspondence
  Graphical correspondence mapping
• P-Maps
  Graphic display of crosstabs

Multimedia Advertising Software

• ADPlus
  Multi-media planning
• All MediaPlanner
  Respondent based media planning
• FlowMaster
  A media flowchart program
• Intermix
  Multimedia analysis and optimization
• MediaMix
  Combines different media for a reach & frequency
• Multibasing
  Data integration technique

ROI

• MediaPlanner ROI
  Custom analytic tools for dynamic marketing and media mix modeling
• Telmar's Matterhorn ROI
  Evaluate the value of specific media placements beyond just Reach & Price

TV Advertising Software

• BreakTime for TV
  The Media Planning Suite for TV
• Check-up
  Manage and Report General Sales Conditions
• Promotion Management Suite (PROMO)
  Improve the promotion of internal programs within a TV schedule
• Spot TV Optimizer
  Local market television planning and optimization
• Transmit
  Television planning and analysis system for People Meter Data including Post Campaign, R & F, and Ebb & Flow
• TV NetSpot
  Network television local market delivery
• TV Plan
  Television with product rating

Radio Advertising Software

• RadioMax
  Telmar’s new radio system handles diary and summary data. Multi-market and multi-schedules with exporting to sales systems
• RadioPlanner
  Radio rank & optimization
• RadioTab
  Radio crosstab & rank
• RBP2000
  Radio planning and optimization
• Tracker
  A post evaluation tool for radio advertising

Outdoor Advertising Software

• Outdoor Synergy
  Multi-market out-of-home media
• Quantum
  An Out-of-Home Media Research Currency System
• TOPS
  Out-of-Home planning for traditional and non-traditional media

Print Media Advertising Software

• MediaPlanner
  Media planning for respondent data
• Timeplan
  Weekly audience accumulation system

On-line Advertising

• WebPlanner +
  Online advertising campaign analysis tool

Consulting Services

• Advanced Consulting
  Telmar’s international recognized research team continually provides solutions to media challenges in all sectors, all markets, and for all media
• Telmar Processing Service (TPS)
  Telmar Media Experts answer your questions and provide you reports in just hours