Do your media planning tools work with all data sources?
Are your media planning tools flexible enough?
Can you really handle all media?
Survey Data Analysis & Crosstabbing Analyze any respondent-level study to gather meaningful insights about consumers, brand categories, or competitive media.
Understand and find the deeper patterns within your data with Telmar's segmentation tools. Find the groups within your target and how they think and behave differently.
Multimedia Advertising Software Create the optimal multi-media plan by having Telmar integrate your media data. Plan for any target against all media simultaneously. Run optimizers, set constraints, and/or allocate by media.
Create the optimal on-line advertising plan for your brand using reach, frequency, impressions, CPP, page views, run rate, click-throughs and other metrics. Set frequency caps and other constraints. |
Create the optimal radio advertising plan for your brand using Reach, Frequency, CPM and other metrics.
Create the optimal TV advertising plan for your brand using Reach, Frequency, CPP, and other metrics. Ebb & Flow and post-campaign analysis also available.
Create the optimal outdoor advertising plan for your brand using Reach, Frequency, OTS, Eyes-on and other metrics. Digital maps assist in planning.
Print Media Advertising Software Create the optimal print advertising plan for your brand using reach, frequency, cumulative coverage, rankers, duplication and other metrics. Time planning module demonstrates reach build throughout a campaign.
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Custom analytic tools for dynamic marketing and media mix modeling. Available to clients with and without econometric models.
Consulting available for short-term help with media plans or large custom research and software projects. |
