• Strategic Media Planning Services


    Marketers, agencies and media sellers need quality data to track and manage their advertising campaign strategies.

    Telmar, the only completely neutral advertising data and media software provider, offers the latest tools and graphics in data management for media planning and selling.

    No strangers to evolution in media, Telmar has been at the forefront of creating media software for over 40 years and has been responsible for many of the media industries' most significant developments. We work with many of the world’s leading advertising agencies, publishers, broadcasters and advertisers, and our extensive media planning services are used by over 10,000 professionals in 85 different countries.


    Advertising Media Planning In Times of Global Media Expansion


    Telmar offers our advertising media planning expertise globally at a time when media expansion occurs at an estimated rate of one new communication channel every day.
    Marketers, agencies and media sellersfind our software and assistance invaluable. Invite Telmar to evaluate your situation and supply the indispensible tools and advice for all your advertising media planning needs.

    Marketers, agencies and media sellers will find our software and assistance invaluable. Let Telmar evaluate your situation and supply the indispensible tools for all your advertising media planning needs.



    Telmar’s Global Offering


    Survey Data Analysis
    (Crosstabing, Segmentation)

    - Telmar provides an easy way to sort, analyze, trend, and graphically display media data. This helps users make sense of subscription or proprietary research and guides them towards wise decisions and new understandings.

    Media Planning Solutions
    (Radio, Print, Internet, TV, and Outdoor)

    - Telmar software helps users make better media buying decisions. Clients optimize their ROI by generating reach & frequency results and exploring how different plans deliver various target audiences. Plan any media in any market.


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  • Return on Investment (ROI) Solutions
    - Better adapt to clients’ marketing objectives by evaluating the value of specific media placements beyond Reach & Price (CPM) and planning for a variety of marketing objectives (brand awareness, new product launch, etc). Customized econometric models are not required, but can be integrated.

    Data Integration
    - Telmar integrates media data for clients who subscribe to a variety of media data studies and seek to integrate these studies to acquire deep insights about consumers or media. Telmar utilizes a wide variety of data integration techniques depending on the data format and client requirements.

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