SurveyTime
SurveyTime- For experts and beginners alike, Telmar’s web-based trending tool offers drag & drop coding, instant graphics and exporting.
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Do your media planning tools work with all these data sources?
Are your media planning tools flexible enough?
Can you really handle all media?
Survey Data Analysis
(Crosstabing, Segmentation)
- Telmar provides an easy way to sort, analyze, trend, and graphically display media data. This helps users make sense of subscription or proprietary research and guides them towards wise decisions and new understandings.
Media Planning Solutions
(Radio, Print, Internet, TV, and Outdoor)
- Telmar software helps users make better media buying decisions. Clients optimize their ROI by generating reach & frequency results and exploring how different plans deliver various target audiences. Plan any media in any market.
SurveyTime- For experts and beginners alike, Telmar’s web-based trending tool offers drag & drop coding, instant graphics and exporting.
More
All Media Optimization
- Telmar users can work with all media simultaneously by running optimizations to find the ideal plan. Optimization can be used as a planning starting point or to generate actual schedules.
Revenue Management Solutions
- Telmar’s media owner clients sell more ad space, save time, maximize revenue, increase capacity, reduce operating costs and set prices based on a true understanding of their media’s value to clients. Press, Radio, TV, Internet, and Outdoor operators all benefit from Telmar’s customized revenue management solutions.
Return on Investment (ROI) Solutions
- Better adapt to clients’ marketing objectives by evaluating the value of specific media placements beyond Reach & Price (CPM) and planning for a variety of marketing objectives (brand awareness, new product launch, etc). Customized econometric models are not required, but can be integrated.
Data Integration
- Telmar integrates media data for clients who subscribe to a variety of media data studies and seek to integrate these studies to acquire deep insights about consumers or media. Telmar utilizes a wide variety of data integration techniques depending on the data format and client requirements.
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