Critical Skill 4: Part 4-Process Design Tool
Filed Under Checklists, Outside the Box, Successful Blog, Tools | Leave a Comment
Designing a Process Step-by-Step
Use this worksheet to gather information when you’re designing a complex process as described in Critical Skill 4: Part 2-Designing a Complex Process and Critical Skill 4: Part 3-A Virtual Process.
The Process Design Worksheet
Fill in as much information as you can before you begin the process design. Then use the worksheet throughout the process to guide you. You can use this form even when you delegate process design to a team that reports to you.
1. The Leader of the Process Design Team will be ____________________________
2. Assign the Visionaries and Explorers. Who are the big picture, global thinkers who will help decide on the work flow? Which stages of the process will each of these team members represent?
Name: ______________________ Stage(s): __________________________________
Name: ______________________ Stage(s): __________________________________
Name: ______________________ Stage(s): __________________________________
Name: ______________________ Stage(s): __________________________________
Name: ______________________ Stage(s): __________________________________
3. What steps will the work follow? Note: This discussion should include the big picture thinkers listed above only at this point. The detail people should not be present. (Take notes on the big picture process discussion using separate pages. Summarize or draw a flow chart to summarize the process the above team designs in the space below.)
The Proposed Process
4. Assign the King’s Guards and Risk Managers. Who are the detail thinkers who will challenge the proposed process design? Which stages of the process will each of these team members represent?
Name: ______________________ Stage(s): __________________________________
Name: ______________________ Stage(s): __________________________________
Name: ______________________ Stage(s): __________________________________
Name: ______________________ Stage(s): __________________________________
Name: ______________________ Stage(s): __________________________________
5. When the process is defined, the big picture people share the summary/flow chart with the detail folks before a meeting occurs with all team members. Any member of the team can list questions and concerns here.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
6. The Explorers and Visionaries present the process design in detail to the King’s Guards and Risk Managers under the moderation of the leader. Now is the time to find the holes in the thinking — to validate the process and the plan.
When that discussion is complete, the process will stand as a working plan. The entire group should agree that this is the process, until the process doesn’t work, at which time, any member of the group can ask the team leader to call a meeting to adjust the plan.
Process isn’t hard if you take charge of it, instead of letting it drag you along.
–ME “Liz” Strauss
Related articles:
Critical Skill 4: Part 1-Process Models
Critical Skill 4: Part 2-Designing a Complex Process
Critical Skill 4: Part 3-A Virtual Process
10 Skills Most Critical Skills Series on the SUCCESSFUL SERIES Page
A Timely Reminder
Filed Under Blog Review, Checklists, Marketing, Successful Blog | 6 Comments
When was the last time that you . . .
- found a new blog in your niche to read? New blogs offer new communities of readers with fresh ideas and new points of view. Join their discussion by leaving meaningful comments and trackbacks. New friends there might read your comments and want to find out what you’re writing.
- tweaked your blog description and checked your directory listings? Blogging is flexible and adaptive. How much has your blog changed since you last read your blog description? Have you visited the directories that you listed your blog in? Listings have a way of disappearing over time. Even when they don’t, they might need revising.
- organized your archives as your readers would want them? Great archives are super blog promotion. For more on how to think like your readers see Watch What You’re Doing.
What other reminders might we need now that spring is here?
–ME “Liz” Strauss
Related articles
Blog Review Checklist
Blogger Forums as Promotion
Blog Promotion Basics [for Everyone]
Audience is Your Destination
Perfect for Friday Productivity Checklist
Filed Under Branding, Business Life, Checklists, Productivity, Successful Blog | 5 Comments
Productivity. Everyone wants it, thinks they have some of it, and loses it faster than they realize. Here are some things you might check and do on a Friday afternoon to feeling better about starting the week again on Monday morning.
Perfect for Friday Productivity Checklist
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1. End your “real work” a half-hour early on Friday. Most folks don’t want to interact with you late on Friday anyway. If you need that half-hour to finish your work, start next week by planning to finish a half-hour earlier.
2. Use that half-hour to organize everything on your desk. Put things away. Lay out things that still need attending to. Mark what needs to be done. Make a to-do list, if that’s your way.
3. Make a plan for next week–at the least, decide what you will tackle first on Monday and what your three most important goals will be.
4. Do an office check. Are the things you use most closest to where you use them? If not, move them, so that they will be. Are the files you access most on your computer only one click away? If not, move them so that they will be.
5. Order the Monday tasks by putting what you can get done fastest first. Do this for two reasons. It will start your week with a quick sense of accomplishment, and you’ll be able to pass on what you finished–that means that when you move on to task two, someone else can be starting on what was your task one.
Then consider the week closed, leave the office at work, give your brain a break, and have a weekend. What a great way to promote yourself and your brand to anyone who walks by on their way home for the weekend. It says a lot for your personal brand–almost everyone wishes their office looked like it could be in a magazine . . .
Whether you work in a building away from home or in your bedroom, it’s boost to your Monday to walk back into a space that’s ready to work in.
What do you think when you see an office that looks well taken care of?
–ME “Liz” Strauss
Related articles
Brand YOU–You Are What They See
Brand YOU–What’s the BIG IDEA?
Don’t Let Burn Out Singe Your Brand
Eye-Deas 3-Photo Content Checklist
Filed Under Branding, Checklists, Content, Idea Bank, Outside the Box, Successful Blog, Tech/Stats, Writing | 10 Comments
Seeing your Work
Images–photos and artwork–can be used in two ways: as illustration–to extend or explain the content–or as decoration–to bring readers in and add interest to the page. Either way, choice of images reflects your personality, your thoughts, your brand, and your business.
Decorative Images Versus Illustration
If you’re using images solely for decoration, you can wander outside the box fairly far and folks usually will call what you do “art.” Even if your readers don’t like your choices, they will most often glance over and then continue reading, unless your choice is something that makes readers uncomfortable–say, a giant eyeball that seems to be watching them. It’s possible that a choice such as that will make them stop reading and move on.
Images used as illustration might show how to do something or how something looks. Readers rely on illustrative visuals to get more meaning from the words. Visuals can bring an idea home, by making it clearer or stop the reader cold by being a distraction. Placement is important here. The image should be close to the words that talk about it, so that readers don’t have to work to make the connection. A caption helps readers in the same way.
Photo Content Checklist
Content is king and images have content too. It’s not hard to underscore the impact images can have on your writing. They can kick up a notch and be the added value that brings readers back to you. Here are some rules about what you might consider when choosing an image to support your words.
- When showing people, look for a diversity that reflects the culture around you. People are used to a certain level of diversity. Straying too far from what folks are used to can lead them to subconsciously discount your message as biased, or to see it as less than authentic.
- Stereotypes just aren’t cool. It’s true that Mom often cooks dinner, but lots of Dads do it too. This is not being politically correct. It is choosing to show the exception, rather than always showing the rule. The folks who are the exception will thank you.
- Keep in mind your readers are not you. They’ve had different experiences; might use different currency;, could be in a different season of the year. Making room for the differences without making a big deal of them can show you are inclusive–rather stuck in your own world view. Opening your view helps them feel comfortable. People everywhere like to see positive images of people who do what they do–who wouldn’t?
- Watch for other unconscious bias in your choices. As humans we are drawn to the things we like and away from those things that we don’t. This could be happening in the images you choose. For example, a gardener may too often choose gardening photos. Go back through your blog and check the photos you’ve used. Is there a particular bias–beyond that required by the content you write about–that shows in images you use?
- Look for “photo no-nos”–unbecoming details within photos that could be distractions, particularly if you are using photos taken by an amateur. Some examples might include hands with dirty fingernails, any animal’s posterior right in the camera, animal sex organs, action in the background that is unwanted or distracting. Read the words in every photo. Sometimes they say something rude.
- Take care when cropping. It’s easy to crop out the interest. Any object by itself is rarely of interest. When cropping, try to put the main idea forward and just a hair off-center. A well-composed photo takes the eye from the upper-right corner area in a c-shaped counterclockwise spiral into the center.
- Size the photo to fit the piece that you’re writing. Use the “Goldilocks Rule”–not too large, not too small, but just right. Look at your favorite websites, blogs, and print materials to get a sense of what works for you. Keep in mind if you have a huge splotch of color or a photo in your blog header, you already have a large image on the page.
Keep those in mind when using photos to illustrate and decorate your writing. Readers might not be able to explain what has changed, but they’ll notice it just the same. You’ll probably hear more comments about how wonderful your writing is.
See what I mean?
Photos are the fastest ways you change the look and feel of your blog. You can change your blog daily and signal your readers what’s in store right now. With great photos, you add depth to your readers’ understanding that your brand stands for quality in every way.
I’m sure you check photos for other “photo no-nos.” What are they?
–ME “Liz” Strauss
Related articles
Eye-Deas 1: Have You Started Seeing Things?
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Great Photo Resources to Support Readers
Turning Reluctant Readers into Loyal Fans
Personal Branding: Strengths Assessment Tool
Filed Under Branding, Checklists, Marketing, Productivity, Successful Blog | 7 Comments
Strength and Weakness Assessment
Here’s a tool to help you assess what you have to work with.
Capitalizing on My Strengths
- What am I asked to teach others?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- What responsibilities are delegated to me?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- What kinds of meetings and tasks am I asked to lead?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- What special skills do I have that others rely on?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- What parts of my job would be hardest to fill?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- What traits make me a valuable member of the team?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- What are the things that only I can do?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
How does each strength meet a need in the marketplace?
Strength _________________________________________________________
Means that ________________________________________________________
_________________________________________________________
Strength _________________________________________________________
Means that ________________________________________________________
_________________________________________________________
Strength _________________________________________________________
Means that ________________________________________________________
_________________________________________________________
Strength _________________________________________________________
Means that ________________________________________________________
_________________________________________________________
Strength _________________________________________________________
Means that ________________________________________________________
_________________________________________________________
Strength _________________________________________________________
Means that ________________________________________________________
_________________________________________________________
Making My Weaknesses Irrelevant
- What weaknesses do I have that correspond to my strengths?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- Who might I talk to that has a strength where I have a weakness?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- When might I do the following?
Volunteer for jobs that play to my strengths.
_________________________________________________________
Find opportunities to learn about shoring up my weaknesses.
________________________________________________________
_________________________________________________________
Find people to work with who have strengths that balance my weaknesses.
_________________________________________________________
Remind myself to check tasks for what strengths and weaknesses I’ll be using.
________________________________________________________
_________________________________________________________
My Personal Brand
With what I already know about capitalizing on my strengths and weaknesses, I can say this about my personal brand.
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
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_________________________________________________________________
_______________________________________________________
This is one kind of assessment tool you might use to get ideas from your head onto the page where you can look at them to make decisions about what to keep and what goes away.
Like any great city builder, you want your personal brand set on a foundation of concrete, not on sand. You can’t promote yourself, your brand, or your business, until you know who you are. If you take the time to think through these questions you’ll be farther than most folks are.
–ME “Liz” Strauss
Related articles
Building a Personal Brand–YOU
Brand YOU–Capitalize on Your Strengths
Brand YOU–Making Your Weaknesses Irrelevant
FIOTB–Tool 1: Content Development Tool
Filed Under Business Life, Checklists, Content, Outside the Box, Productivity, Strategy, Successful Blog, Writing | 8 Comments
Because thinking outside of the box is unstructured, it can can lead to “swiss-cheese solutions”–answers that have holes in them–things that we just didn’t think of in our unstructured thinking. So I find that using structured tools relieves the stress of checking to make certain that all bases have been covered.
Content Development Tool
Ironically using boxes makes it easier to think outside the box. I use this content development tool to make sure that I have considered a topic from every direction before I start getting it ready for any audience. This tool works equally as well for planning an interview, a brand, an article, a small meeting, or a major presentation.
Purpose/Getting Attention: What does my audience want to know?
- What are my main points and ideas?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- What facts and details support them?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
Presentation/Keeping Interest: How is it that I will show and tell them?
- How will it look?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- How will I say it with simple elegance?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
Brand YOU/Reader Satisfaction: Why will they be glad they listened?
- Analysis, predictions, interpretations
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
- What value-added will leave my audience feeling satisfied?
- __________________________________________________
- __________________________________________________
- __________________________________________________
- __________________________________________________
Whether you’re inside or outside of the box, you need to know the what, how, and why of the information you’re offering any audience about any topic. That’s why I’m sharing this tool before we begin talking about getting ideas and solving problems.
I use it all of the time. It’s here now, if you need it.
–ME “Liz” Strauss
Related articles:
Got the Idea. Now What Do I Do with It?
Editing for Quality and a Content Editor’s Checklist
Introducing Power Writing for Everyone
Why Dave Barry and Liz Don’t Get Writer’s Block
Why Dave Barry and Liz Don't Get Writer's Block
Filed Under Business Life, Checklists, Motivation/Inspiration, Productivity, Successful Blog, Writing | 112 Comments
We Agree
Dave Barry and I agree.
I believe “writer’s block” is the normal state of writing; that is, you rarely have anything just flow easily from your brain to the keyboard. And if it does, it’s usually pretty bad. Good writing is almost always hard, and what I think sometimes happens is that writers forget how hard it is, or don’t want to do the work anymore, and they call this “writer’s block.” –Dave Barry, The Writer Magazine
When I researched that quote I was staying with a lifelong friend in a boy scout camp that my older brothers had gone to when we were kids. The camp had been turned into a bed and breakfast. Our room was cabin that had once been the poolhouse. I had an article to write before we could break out the wine. So I went through my warm-up to avoid what folks call “writer’s block.”
Preparation: Accessing the Subconscious
To my friend, Nancy, I probably looked like I was in hyperfocus. Actually, I was. I was doing two kinds of things at once. I was preparing a space to work, and I was preparing my brain to write–accessing my subconscious to see what ideas I might have.
What the heck does that mean?
Ever notice that you get ideas when you’re driving . . . or in the shower . . . or doing something other than trying to have one?
I always start my writing with a warm-up that involves some physical activity like ordering my work area, getting my coffee, or taking a walk around the block. Doing that gives the subconscious the room to let those ideas bubble up.
At the cabin I needed a place to work efficiently, so I went through setting up what I think of as an “endangered writing space.” That’s one where writer’s block is not permitted by protected writers species laws.
Checklist for Endangered Writing Spaces
This is the
- Select the work area. I picked the table where I would write.
- Remove all things unnecessary. I got rid of all visual distractions and things that might get in the way.
- Check that all tools are there. I didn’t want to stop to find things.
- Place favorite healthful, thinking snacks near the computer. Hunger couldn’t tempt me to lose my train of thought.
- Test to see there are no discomforts to nag me. I tried a test run in the chair and got a pillow to make it higher.
- Lower the cloak of invisibility. I put my headphones on as a sign to myself, and to my friend, that I was no longer in the room. Those headphones meant I would have to physically detach to do something else. I also listen to music when I write..
When my space was ready. So was I.
Fanning the Flame
I didn’t have a whole idea, but I did have a spark. Here’s what I did to fan that spark into a flame. This part went bing, bing, bing, quickly.
- I did a
brain dump , writing phrases and words on paper before I started. - I picked
one big idea from the brain dump and narrowed it to the size of an article. - I visualized article and decided what my main point would be.
THEN
- I started in the middle, writing that main point as best I could without stopping.
- When cool ideas popped up, I typed them as phrases at the bottom of the page and kept going.
- When I got stuck, I looked at those phrases for motivation.
- If the phrases didn’t unstick me, I got up, walked outside, looked at the sky for the words I needed, came back in and wrote them down. No other words–talking, reading, listening–interrupted my “break for thinking.” The point was to do something visual, to let the verbal loosen up.
- I wrote the snazzy ending and the grabber beginning last.
That’s what I did that night in the cabin to earn several glasses of my favorite white wine from Italy, Ronco Cucco. Boy, I do like that stuff.
Why Dave and Liz Don’t Get Writer’s Block
We just don’t call it “writer’s block.” We call it writing. Staying stuck is not allowed. So like an actor or a musician who once had stage fright, we do
The good news is writing warm-ups work like scales for a musician or stretching for an athlete. They keep you at your best game. If you stick to it, warm-ups for writing actually make the writing get easier. Just like an athlete–a skater–you break through that wall and start skating with more speed and grace.
Imagine yourself writing when you no longer worry about writer’s block.
–ME “Liz” Strauss
Related articles:
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How To Beat Writer’s Block
Questions about Burnout and Writer’s Block
Editing for Quality and a Content Editor’s Checklist
Introducing Power Writing for Everyone
Editing for Quality and a Content Editor's Checklist
Filed Under Checklists, Content, Successful Blog, Writing | 6 Comments
It’s true that every writer needs an editor. We all know that I sure do. In textbook publishing, we say that every writer really needs two–a content editor and a copyeditor. The first makes sure the that the logic and ideas make sense. The second makes sure that the work is readable. Readable doesn’t mean much, if the ideas are all over the place.
Content editing doesn’t need to take bundles of time. You’ve gotten the ideas onto the paper. Print the post out and read it. A pause for a content edit makes sure that your information is accurate and accessible. Why not make sure your ideas move in a way that readers can follow them? It can only make you look smarter.
For that purpose, I offer you this basic content editing checklist.
Content Editor’s Checklist
- Does the work have a clear focus on one topic?
- Does the introduction grab interest and offer a clear purpose for reading?
- Are the facts accurate?
- Does the work follow a logical plan from beginning to end?
- Does the body of the work present well-ordered paragraphs of main ideas with relevant, supporting details?
- Does the conclusion leave readers feeling satisfied, feeling a sense of conclusion now that they have reached the end and know what to do with the information?
Use these few points to content edit. Then move on to copyediting.—making sure that the spelling, grammar, and punctuation are correct. Do the two separately. Trying to do both at once is like trying to have dinner with two dates at two different restaurants–not a good idea.
Use the checklist and you’ll be that much more confident that your reader won’t get lost looking for the forest among the trees. Now whether they’ll agree with you . . .
–ME “Liz” Strauss
Related articles:
Blog Review Checklist
Blog Design Checklist
Checklist for Linking to Quality Blogs
A Blogger’s Personal Narrative Checklist
GAWKER Design: Curb Appeal as Customer-Centered Promotion
Filed Under Audience, Checklists, Design, Marketing, Successful Blog | 2 Comments
The Qualities of Great Curb Appeal
Great design is branding that whispers. Like a house with fabulous curb appeal, a uniquely-inspired stained glass window, or the fine lines on a fabulous car, design is promotion that draws you nearer. It entices customers or readers to come closer–to see for themselves what’s being offered.
Don’t think for a minute that looks don’t count. First impressions tell customers that a business understands who their customers are and that the business knows what their customers are looking for. GAWKER understands curb appeal and uses it to deliver customers to their own front door.
Product is the what and the how. Product is the content and the quality that gets customers coming back. But whether it’s a blog, a bistro, or barometer, product is nothing if it never gets to a customer. If no one comes to read it, or dine there, or buy it. Then how can you say that the product is good?
That’s where design–curb appeal–comes in. Design is the why and the romance. Like quality product, good design starts with the customer. It tells the customer what this product is and who it’s for. Design done well makes the promise that the product keeps. It says, “Come here, and try this. You won’t be sorry.” If the product is quality, you’re not sorry. You’re delighted you tried it.
Gawker and the Curb Appeal Checklist
GAWKER passes a Curb Appeal checklist with flying colors.
- The name of the product, GAWKER, is big, bold, and colorful. GAWKER speaks to the audience that the product is made for. Cover all but that word–GAWKER–and you still know this blog is not meant for your grandmother’s golf team or your little brother’s playschool. GAWKER looks and sounds slightly irreverent and obviously self-content.
- All things on the page speak to 21-34 year old, mid-high to high income professionals. GAWKER shows their achieving, metro-readers an environment they’re comfortable with, one that says, “you belong here with us. We speak the same language. We do the same things.”
- Even the ads make readers feel cool. As the New Yorker pointed out, you won’t see pharmacutical ads in GAWKER, because all GAWKER readers are “young and beautiful.” At least, that’s how they want to see themselves.
- In other words, you can tell by looking, that GAWKER has one BIG IDEA–CELEBRITIES ONLY–Content and Customers. You’ll read about them and feel like one too. No confusion here. Customers know right away whether this is their gig or not. GAWKER doesn’t waste your time if you don’t want what GAWKWER”s got.
In terms of the curb appeal the closer a reader gets, the better GAWKER looks. GAWKER has mastered brand-niche marketing.
Promise and Product Perfectly Wed
As a reader, I find exactly what I expected–the jazzy, snarky, celebrity gossip that makes me feel like a slightly smarter, sharper celebrity than the folks being talked about. GAWKER passes the test because everything they do says they know who their customers are. That knowledge shows in every detail of their product. The promise and product are perfectly wed.
The key to GAWKER-level design is knowing your customers so well that your customers can see themselves in every detail of what you do. Top-notch design and product-driven packaging require complete attention and constant awareness of customervalues and customer needs.
When was the last time you checked in with your customers about the curb appeal of your blog or business? Are you sure your product and promise are perfectly wed?
–ME “Liz” Strauss
Related articles:
Blog Promotion: Checking Out Curb Appeal
Five Design Basics to Never Forget
Blog Design Checklist
Great Photo Resources to Support Readers
Adsense Blog Says How to Blogmitize!
Filed Under Checklists, Marketing, Successful Blog | 2 Comments
This via Darren at Problogger, who shares my taste in graphics.
Google’s popular Adsense Blog,which covers it’s advertising program, has a post that gives the how-to of key points of action when monetizing your blog.
- 1. Choose the right ad format.
2. Place ads where readers will notice them.
3. Improve targeting.
4. Customize ad colors.
Then the adsense folks leave the door open for you to email questions.
If you’re using Adsense already, it’s worth a look to review the basics. If you’re not, take a peek to see what it’s all about.
–ME “Liz” Strauss
keep looking »
